Speaking this afternoon @SXSW the rather fine “writer who draws” @austinkleon pimping his new book ~ #showURwork #sxswi. This was taken from his first book “Steal like an artist”.
Can’t beat a good Venn diagram… (at Place Cambronne)
Actually I hate the pressure of being highly productive. But if you are like me and hundreds of ideas are flow inside your head and you get frustrated because you can’t execute a single one of them due to the fact that you are just too lazy these articles here can be helpful.
- Although everybody is talking about doing things (just like Nike), “it’s often the things we avoid doing that have the biggest effect” says Paul Hudson Check out his article about what mentally strong people don’t do here.
- Huffington Posts Todd Van Luling lists 8 facts that will make you way more productive.
- In case you are productive and your creativity level is high enough we’ll get to the next step: present yourself in public. From where I work I realized that this step isn’t necessarily an easy one with people don’t want to appear to pretentious. Here’s why selfpromotion is not that bad and how it works
I shall gradually complement this piece. If you have any recommendations let me know
Malcolm Gladwell, in The Tipping Point, credited a small number of “influentials” with spreading “social epidemics”. Duncan Watts, BuzzFeed’s science adviser, argues that influentials are not needed for ideas to spread. Watts’s research found that a “global cascade” through a social network relies more on “a critical mass of easily influenced people”, each of whom may be influenced by a single person. Watts helped BuzzFeed develop something it calls “viral rank” — the likelihood that a post will be shared. Jon Steinberg, president of BuzzFeed, offers these tips:
Keep it short.
Ensure the story has a human aspect.
Give people the chance to engage.
And let them react.
People mustn’t feel awkward sharing it.
It must feel authentic.
Images and lists work.
The headline must be persuasive and direct.
BuzzFeed’s guide to shareability
People like to share things… That say something about themselves: “I am a person who knows about typography.” That are highly visual: “100 Beautiful Examples Of Tilt-Shift Photography”. That have a call to action: “Add your own image in the comments!”
They do not like fuzz — fake buzz. Take lists that are lazy, meaningless or too short. Something that says “the best of”, but seems random and not the best of anything. Or an image that has a one-dimensional, unfunny joke. Ask yourself, would you share it with your friends?
Be positive. “We have this no-haters policy,” Peretti says. “There was an era when, snarking was what blogs did. On the social web it’s about building a larger society. There’s been progress in marriage equality because you’re connected to someone, and they’re gay, and they’re a good person… That’s true for content.”
Might start making some music people actually enjoy now….— PINCH (@TectonicPinch) January 8, 2014
@TectonicPinch don’t do that, enjoyable music is overrated— Paul Lee (@tapedecklee) January 8, 2014
. @tapedecklee some say they suffer for their art - i say you can suffer for mine.— PINCH (@TectonicPinch) January 8, 2014
Part of our job is to make sure we’re writing about things that people are talking about on the internet, and the incentive structure of this company is organized to make sure that we are on top of things that are going viral
Most viral content demands from its audience a certain suspension of disbelief.
The fact is that viral content warehouses like BuzzFeed trade in unverifiable schmaltz exactly because that is the kind of content that goes viral.
People don’t look to these stories for hard facts and shoe-leather reporting. They look to them for fleeting instances of joy or comfort. That is the part they play in the Internet news hole.
It has become abundantly clear over the course of 2013 that if you want to keep up in the traffic wars, you need to have viral content. News organizations want to keep up in the traffic wars, and so it behooves them to create viral content